Summary
- Shyamalan’s frustrations with
Unbreakable
‘s marketing led to better creative partnerships. - Unbreakable was ahead of its time due to its character-driven superhero story.
- The film was released before superhero domination in Hollywood.
M. Night Shyamalan discusses his frustrations with poor marketing and initial audience reception to Unbreakable. Before superhero movies dominated Hollywood, Shyamalan’s 2000 film told its own grounded superhero origin story with David Dunn (Bruce Willis) and Elijah Glass (Samuel L. Jackson), which went on to become a cult classic. The story later expanded in 2016 with the stealth sequel Split, starring James McAvoy and Anya Taylor-Joy, and in 2019 with Glass, which completed the Unbreakable trilogy by fully tying together the stories of Unbreakable and Split.
While looking back at his filmography with GQ, Shyamalan recalled his frustrations with how Unbreakable was marketed and initially received. Check out the video and Shyamalan’s comments below:
They were too scared to say the words “comic book.” That was literally the thing that was like, no one will go see a movie about a comic book. That was literally like, you can’t do it. And I’m like, I love it! Maybe there’s other people that would think of this as myth as well and enjoy it. In my mind, it was a movie that was, “Hey the guy is in a crash, an accident where everyone dies except him, and he doesn’t have a scratch on him, and someone says, ‘I know why that happened. You’re a real-life superhero.'” That’s the movie, but that was never said or sold.
Then other people were coming and going, “That wasn’t scary.” And I was like, “Who said it was going to be that? Who said it was going to be scary?” And so, [I learned] a really interesting lesson about, if I am going to be the purveyor of original stories for my life, I have to get partners that understand that we’re going to reinvent every single time, and we should celebrate that.
Despite the frustrations Shyamalan experienced with Unbreakable, these challenges helped him better understand the kinds of creative partners he needed for his films. This ultimately led to the creation of Split, one of Shyamalan’s best-received films since The Sixth Sense, which enabled him to expand Unbreakable’s story 16 years later.
Unbreakable Was Ahead Of Its Time
It Was Released Before Superheroes Took Over Hollywood
Shyamalan recognized the power and widespread appeal of superhero stories before Sam Raimi’s Spider-Man trilogy, Christopher Nolan’s Dark Knight trilogy, and the Marvel Cinematic Universe. He saw how a clash between superheroes and supervillains could serve as modern myths about good versus evil. While Unbreakable was an original story that he wrote and directed, it was inspired by comic books, with Shyamalan seeing how effective a film following a comic book structure could be.
Unbreakable
is still ahead of the superhero stories that have come out since through its ability to prioritize a character-driven story over spectacle, even in the third act.
Unbreakable was also ahead of its time for the tone and realism of its superhero story. Even after David learned of his superhuman strength, invulnerability, and ability to see crimes that others commit by touching them, he did not start wearing a superhero costume, develop an alter ego, or engage in the other trappings of most superheroes. He continued to be a relatively normal person who wore normal clothes and did not change his personality, but instead just tried to help others as best as he could with his newly discovered abilities.
Related
10 Ways Glass Connects Unbreakable & Split
M. Night Shyamalan completed the Unbreakable trilogy with his crossover thriller Glass, connecting Unbreakable and Split in unexpected ways.
There was a serious and grim tone to Unbreakable‘s events that was not associated with superhero stories at the time, but that was praised in future superhero projects, including Nolan’s Dark Knight trilogy and Matt Reeves’ The Batman. In many ways, Unbreakable is still ahead of the superhero stories that have come out since through its ability to prioritize a character-driven story over spectacle, even in the third act. As frustrated as Shyamalan was during the lead-up and release of Unbreakable, he created a stellar film that has stood the test of time.
Source: GQ/YouTube