Death of Slim Shady: The controversial legacy of Eminem’s peroxide-blond alter ego

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A quarter century subsequent to blasting on to the scene, it seems rapper Eminem’s provocative change inner self Thin Obscure may at long last be quieted.
The hostile Thin Obscure, with his peroxide-fair hair and everyman pants, originated from Eminem’s self-depicted “white waste” childhood.
In an unexpected April declaration prodded as a fake homicide news report, Eminem uncovered that his new collection, The Passing of Thin Obscure (Deathblow), will be delivered this mid year.
Yet again and on Friday, Obscure said “think about who’s back” – returning to cause destruction on the collection’s lead single, Houdini.
Including appearances from rap symbols Dr Dre, Sneak Homeboy and 50 Penny as well as comics Pete Davidson and Shane Gillis, Eminem encounters the rap screw-up he made.
The new collection title proposes a fittingly savage finish to Thin Obscure, with the rapper himself closing: “I realized it was inevitable.”
Anyway, as his modify self image ascends to his feet once and for all – how might we grasp his inheritance?

Born Marshall Mathers III, Eminem was raised in Michigan’s low-income, majority-black Detroit neighbourhoods.

Rap became an escape when he was a teenager, from a childhood of strained parental relationships and bullying.

He tried to break into the music scene, and felt “crushed” when Vanilla Ice became the face of white solo rap in 1990, his pop-party track Ice Ice Baby selling millions.

“Ice’s name became synonymous with selling out and manufactured success,” surmised The Ringer’s Justin Sayles.

But Mathers was different, “a true product of ghetto streets,” wrote Nick Hasted in his Eminem biography.

This left him uniquely placed to manage what Jeff Weiss called the “cultural debt” faced by white rap artists.

It helped that his flow, honed through years of rap battles, was spectacular.

Prof Anthony Kwame Harrison, a sociologist specialising in hip-hop, praised Eminem’s skills, saying “his outstanding rhyming and songcraft made him the last white rap pioneer”.

Despite this, his 1996 album, Infinite, failed to attract major labels.

His early mentors, the Bass Brothers, suggested the idea of “shock-rap”, which led to the birth of Slim Shady.

“The market didn’t take to it until he got a little foul-mouthed,” added Mark Bass.

The resulting Slim Shady EP found its way to mogul Jimmy Iovine and NWA rap royalty Dr Dre, who immediately signed Eminem to Interscope.

Dre discovered in Slim Shady an anti-hero. Eminem’s crossover appeal from Dre’s co-sign was cemented with features alongside respected black rappers.

Their production partnership may have bridged some of rap’s racial divides but, in unleashing 1999’s Slim Shady LP on an unsuspecting public, also spawned contradictions in Slim Shady and Eminem’s legacy that persist to this day.

‘White hot’

Eminem’s arrival as Slim Shady on the lead single, My Name Is, was timed perfectly for chaotic impact. While America reportedly enjoyed its “happiest decade” during the 90s, Shady revealed a disillusioned white underbelly.

The Slim Shady LP sold 500,000 copies in two weeks and earned two of Eminem’s 15 Grammys. It was the last time an Eminem record didn’t debut at number one.

The chart-topping Marshall Mathers LP released just a year later took aim at outraged parents, politicians, and societal hypocrisy. Shady revelled in outraging prim white suburbia, crudely proclaiming unspoken truths. “There’s a million of us just like me… who cuss like me,” he spat.

A 2000 MTV performance of the track saw Shady lead an army of lookalikes into the auditorium, goading critics.

Rolling Stone declared he had gone from “white trash to white hot”.

 

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